CONVOY OF NISSAN 4WD VEHICLES PARTICPATES IN ALISSA AUTO SAND CHALLENGE
Five day event in the Empty Quarter includes 300 km trip to Faisal water well and camping area
Riyadh 27 January 2014: Alissa Auto, the sole authorized dealer for Nissan in the Kingdom of Saudi Arabia, organized a five day Sand Challenge that took a convoy of Nissan 4WD vehicles on a 300 kilometers trip through the harsh terrain of the Empty Quarter to reach the Faisal water well and camping site. The convoy was headed by the hero of all terrains - the legendary Nissan Patrol.
Commenting on the event, Abdullah Al Buthi, General Manager of Alissa Auto, said: "This first of its kind initiative comes within the company’s interest to promote an adventurous spirit in young people and encourage them to engage in challenging activities. We also planned the Sand Challenge for our experts to instruct the young participants in the correct skills for desert driving and gain practical experience of how to cope with surprise encounters such as sand storms.”
He went on to say: “We took great care to ensure the convoy was supplied with all the necessary equipment for the safety and comfort of the participants so that they could fully enjoy this unique and exciting experience.”
Mr. Al Buthi concluded by thanking all the participants for making the Alissa Auto Sand Challenge an outstanding success, adding that the outcome of the trip fully proved the strength and durability that enables Nissan 4WD vehicles to deliver the maximum performance under the harshest conditions