Alissa Auto has been chosen as one of the Kingdom’s 100 most popular brands through a study of the automotive sector made by the Aseer Press and Publication Institution (Al Watan Newspaper). The annual list, which focuses on all aspects of economic, commercial, industrial, social and service activities, highlights the strongest and most popular Saudi brands. The study is made using scientific and field research done in cooperation with Ipsos for Studies and Research. Al Watan’s initiative, currently in its 2nd edition, is considered an element of social responsibility towards the business sector and its consumers. Not only does it provide recognition for this sector’s significant role in serving the community, but it also encourages Saudi brands and contributes to supporting the Saudi economy.